In the popular FIFA Ultimate Team (FUT), where players can put together their own squads of football greats, they play a critical role in gameplay because they are used to purchase player cards and packs — which contain these cards or other items needed to build up a competitive team. FIFA coins are earned through winning matches, completing objectives and selling items on the transfer market. A run-of-the-mill match win will earn between 500 to 1,000 coins, potentially; special objectives can give you a lot more - up to and in excess of 10,000 coins in some cases.
These coins have a direct impact in how effective you are at buying better cards. For instance, the elite players such as Lionel Messi and Kylian Mbappé can set you back over a million FIFA coins on the open market, even more if no FUT Packs are involved. Full disclosure: we have developed a unique way of making serious money fairly quickly but for this piece, we follow EA's model through to its conclusion. This bifurcation of team strength lowers the effectiveness casual players and puts those with either more time or, more often through packs, money to spend on FIFA points at an advantage. Hotshot and his supporting cast clearly stand to benefit from better teammates that will win more matches with them, advancing them through the tournaments and allowing them to earn more rewards.
The transfer market in FIFA Ultimate Team is basically an economy where players are priced according to supply and demand. Special high-rated cards are also dropped at specific events throughout the year (like Team of the Year / TOTY or FUT Birthday) which can be worth millions of coins and they often cause price inflation due to market panic. It is important for players to have a high amount of coins ready as reports suggest that some top-tier players can see their price increase by up to 30 per cent during these periods.
FUT — Started in FIFA 09 by EA Sports (the publishing company of the FIFA series) — it has received criticism for its "pay-to-win" nature, using real currency to buy FIIFA Points, which in turn speeds up the process/ revenue stream of accumulating more coins via packs. The clear randomness of opening packs in FUT is something analysts have highlighted; players are forced to spend hundreds of dollars to get elite level footballers. Back in 2020, Eurogamer found some players had spent over $500 on FIFA points trying to obtain players they wanted… leading to questions about whether the whole thing was fair.
In response to charges that the game was rigged, EA General Manager David Rutter said in August: "It's about building your dream team and having fun. That being said, for many, FIFA coins are an essential component in how competitive they will be when playing the game with the richest players usually turning online matches and contests into a walk in the park.
The good old transfer market is how most people manage their FIFA coins more efficiently, constantly listing up players for sale and buying low to eventually sell high, which can be immensely profitable. As with any auction in FIFA, you have to still be able to buy and sell your tokens for the right price, but this allows players such as Flair to build up a coin base without having to expense real money.
FIFA coins are the in-game currency used in FIFA Ultimate Team that you can use to get some of the best players for your team and improve your chances at success. For more information about acquiring coins, checkout this blog posts fifa coins because of hints and solutions.