Candy AI personalizes customer interactions by analyzing data in real time and then serving customized content and product recommendations. Personalization has proven to drive major ROI, research by McKinsey states that companies who provide a personalized experience can get 15–20% higher conversion rates. Using demographic, behavioural and purchase data from Candy AI’s enquiry tool algorithms allow you to tailor the interaction for every customer which in turn helps Improves engagement and drives sales.
The Candy AI segmentation minimizes the marketing efforts even further, as audience segments are based on preferences leading to up to 30% more efficient campaigns. Netflix uses similar AI-driven segmentation to provide personalized recommendations, keeping users logged in longer and subscribing for more months. Candy AI does this across all verticals, allowing brands to serve the right content and products at the exact point of interest to increase user satisfaction and retention.
Candy AI continuously makes real-time product recommendations engines that know what sites their users are browsing, and the new products they buy automatically update themselves in the system resulting in a 35% increase of revenue on an average through product recommendation(i.e. Amazon) Candy AI realize that relevant products to recommendation for each user unique preferences which improves the shopping experience, average order values and repeat purchases.
AI-enabled email campaigns from Candy AI give personalized communication and are as good as 25% more successful in getting eyeballs than generic messages. Candy AI reviews customer behaviour to allow brands to send tailored email content based on previous purchases, interests and engagement history. Customized messaging is so fundamental that Campaign Monitor data states that personalized emails lead to six times more transactions than non-personalized emails.
As Jeff Bezos once said, “We see our customers as invited guests to a party, and we are the hosts. Candy AI proves this philosophy by treating each interaction with a customer as if it is the most important one. Using candy ai, businesses drive personalization and connect to customers in a personalised way at every touchpoint resulting loyalty engaging with their brand which is going to be more values for long term. The capacity to create tailored experiences is what empowers a competitive edge for based on Candy AI and this can separate brands in an era that places customers at the center of all events.